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L'Estrange Digital Marketing

Unlocking your online presence

January 09, 20233 min read

Unlocking Your Online Presence - Strategy and Tips to Make Use of Google

Business for Maximum Visibility and Impact.

Are you looking to reach a broader audience and maximize your business's visibility? A great way to do this is by creating a Google Business page. This page serves as a comprehensive hub for

all of your business's information, including contact information and hours of operation. It also allows potential customers to easily find you online, something extremely valuable to your business.

How to create and verify your Google Business page

To create and verify your Google Business page, the first step is to sign up for a free account by simply filling out the requested information. Once you are ready to get started, search for your business - if it already exists, all you need to do is claim it. If you are trying to create a new page, click “Add Your Business” and follow the prompts from there. The next step is verification – something you must complete to be able to publish your business information.

Finally, add as much detail as possible: street address, hours of operation, website and phone number are all great bits of info to have on your Google Business profile.

 

Tips for optimizing your listing

Are you eager to maximize the potential of your listings? Well, optimization is key! If you are seeking advice on how to enhance your listing's performance, look no further. You have come to the right place! Take advantage of keyword research and analysis tools like Google Ads Keyword Planner to determine what terms and phrases your target audience frequently uses when searching for products or services like yours. Additionally, make sure your description accurately reflects what your offer, and that it is written with SEO in mind - using compelling words and phrases that are strategically placed to boost businesses visibility. Finally, if appropriate, introduce images or videos into your listing to give potential customers a convenient way to further explore your offerings and get to know you. Optimizing your listing takes time and skill, but by utilizing these tried-and-true techniques, you will see an improvement soon enough!

 

How to use your page to connect with customers

Utilizing your page to build relationships with customers is a great way to ensure long-term success for your business. By offering helpful advice, providing illuminating insights into what makes your product or service unique, answering customer questions quickly, and creating content that is tailored towards your individual customers with their needs at the center, you will be able to establish that sense of trust and connection so many customers desire these days. You have the power to turn your page into a resource center where they can come to get just the right answers to gain confidence in their purchase decisions.

 

Why you should consider using Google My Business Insights

Google Business Insights is an invaluable tool for businesses to get a better picture of the people who find your business via google search or google maps. Insights provides you with the capability to track how people access your listing via google search and google maps, as well as what they do once they reach it. Find out how many people have searched in google or google maps for your business name, and what days of the week they have searched for you on, and what they have done once their search is completed, i.e., phoned you / clicked on your website/ requested directions via google maps. Ultimately, it is the perfect way to gain valuable insights that can help guide you in managing your online presence.

 

Your Google Business page is an important tool for connecting with customers and managing your online presence. By following the tips in this blog post, you can ensure that your listing is accurate and up-to-date, and that you are taking advantage of the analytical insights and features that Google My Business has to offer. With a little effort, you can make sure that your business is visible to potential customers when they search online – and drive more revenue into your business.

 


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